Product Spotlight: Airbiquity VIAaq

VIAaq is the other half of the service delivery infrastructure Airbiquity offers.  Yesterday we talked about Airbiquity’s aqLink data-over-voice in-band software modem and the strengths and weaknesses associated with the technology.  Today we’re discussing the other half of Airbiquity’s service delivery infrastructure, a Managed Data Services Platform, VIAaq.

VIAaq is a connected services solution used to integrate and deliver applications and services quickly and (relatively) simply.  This service is Airbiquity’s way of streamlining the experience of managing new and existing services for OEMs and is intended to enabled OEMs to get to market more quickly and at a lower cost then current development methods allow.

By providing the framework (data centers and interfaces) Airbiquity is able to quickly add or remove partners based on the requirements of the customer.  If an OEM using VIAaq decides to change traffic providers it is up to Airbiquity to manage the integration keeping any changes invisible to the end user and simple for the OEM.  By utilizing what is essentially a cloud-computing type architecture data centers can be scaled up quickly to handle increased demand, but costs are managed significantly by offloading some computing requirements to partners.

Airbiquity’s strategy is primarily to provide the framework for OEMs to be able to choose whichever providers they prefer and depend on VIAaq to integrate those partners and deliver the data to the end user.  This gives the OEM the flexibility to necessary to choose the best partners to meet there customers needs while keeping effort and overhead to a minimum.

Ford Sync uses the system to deliver it’s partners and it’s quite clear given Ford’s approach to technology thus far that the flexibility will be necessary to continue delivering advanced services to the vehicle.  In yesterday’s article I noted that Airbiquity’s aqLink service only works as a data-over-voice modem and does not take advantage of 3G services when they are available.  In the future advanced services will definitely require additional bandwidth and part of VIAaq’s flexibility is that it is data transport agnostic (i.e. it’ll work with whatever pipe into the car you choose).

This type of architecture and service delivery is quickly becoming the standard on the web and elsewhere.  While flexibility is they key to this framework, I would expect providers like Airbiquity to eventually establish ‘preferred’ partners that they will either package services with and sell as part of a bundle or will otherwise encourage an OEM to work with.  In the end, you want to work with anyone, but it’s easier to expand work you’re already doing with someone than to bring a completely new partner online.

We don’t know what the future holds for service delivery, data sources, and technology in general, but by creating a strong but flexible framework systems like Viaaq should almost always be able to support the latest and greatest.

Be Sociable, Share!

Both comments and pings are currently closed.
Powered by WordPress