Juniper Research expects revenues from embedded mobile and M2M Devices to rise to $18.9 Billion by 2014.
“Despite the ongoing downturn in the automotive sector in developed markets, the most promising M2M area remains the automotive industry”, says Anthony Cox, Senior Analyst at Juniper Research
Other areas which will contribute significantly to M2M revenues include Mobile Connected Buildings, driven by security needs, and Utility Metering, driven by regulatory initiatives in Europe and economic stimulus funds in the US.
Interesting that the connected buildings and government funding will play a major role in the growth of this market over the next 4 years. This follows the ever present trend of connectivity in every aspect of our daily lives.
Cox goes on to note, “…in developed markets over half of new vehicles will be sold with telematics devices using cellular connections.”
Further findings from the Embedded Mobile and M2M research include:
- Operators are starting to view the market for embedded devices and M2M as a market in its own right, rather than an add-on to existing activity
- To effectively address the market for embedded devices and M2M, operators need to consider reappraising accounting practices and form alliances and partnerships with M2M specialists
- There is a growing trend for SIM cards to be integrated directly into devices, rather than provisioned at a later date in the “aftermarket”